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International business development

Setting up an international business or partnership – upstream for sourcing suppliers from overseas or downstream for operation expansion – is an exciting and highly profitable challenge, but, if not well prepared, organisations can also face costly risks and serious failures. TSR Consulting helps its clients, from growing companies to global corporations, in getting started with exports, reducing their exposure to risks, improving their existing operations and looking for new opportunities abroad.

We help our clients expand their global presence

We tailor the contents of our “International solutions” program to suit our clients’ situations and requirements in order to facilitate their international growth, from setting up a turned-key export structure to improving an existing organisation. Based on our clients’ projects and in close cooperation with them, our major actions are focused on :

A Feasibility study :

Developing of the company’s business mission and vision, evaluating the availability of clients’ resources, exploring the market potential of the most promising countries, competitor intelligence and a benchmarking study.

Strategy building :

Based on the feasibility study, defining/refining a company development strategy, identifying the most effective market breakthrough method (opening a branch office, partnering or appointing a representative), profiling potential partners, working with sales organisations to develop or review export business models and competencies.

Implementation phase :

Developing a marketing plan based on a specific strategy and budget, offering our intercultural expertise to assist our clients in negotiating with partners, implementing marketing and promotional activities, training clients’ sales forces to be prepared for intercultural business, supporting and following up our clients throughout full operational implementation and control.

Specific consulting :
We assist our clients in the preparation and implementation of their
- First steps to exporting or foreign suppliers sourcing activities
- Improvements of existing strategies, structures and export policies
- Projects of international expansion including mergers, acquisitions, technical or commercial cooperation, vertical or horizontal alliances
- Projects of international sales growth, including intercultural communication policies
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